Jul, 02, 2022
Now more and more people like bikinis, but do you know the history of bikinis? Now let's take a look at the development of the bikini.
Archaeologist James Mellaart describes one of the earliest bikini swimsuits-like costumes in Catalhoyuk, where a mother goddess rides two leopards in Bronze Age Anatolia, wearing something like a bikini. The history of the two-piece swimsuit dates back to Greco-Roman times, with bikini-like garments worn by female athletes depicted on urns and paintings around 1400 BC.
Forerunner in the West
In the Christian West, swimming or bathing in the fresh air was not recommended, so there was little demand for bathing suits until the 18th century. In the early 20th century, designer Carl Jantzen designed a tight swimsuit with lower shorts and upper sleeves. From the 1930s, swimsuits gradually pressed close to the body and the straps could be lowered for tanning. Female swims in the 1930s and 1940s increasingly exposed the abdomen.
French modern bikini designers Jacques Heim and Louis Reard introduced a new two-piece swimsuit design almost simultaneously in 1946. Heim introduced a two-piece bathing suit design, which he declared as the 'smallest swimsuit in the world', and though, the bottom of Heim's new two-piece suit still covered the wearer's navel. Soon after, Reard created a two-piece bathing suit design that he called a bikini.
While it was argued that bikini and beauty pageants gave women freedom, they were opposed by some feminists and religious and cultural groups who opposed the physical exposure of women.It is prohibited on the Atlantic coast of France, Spain, Portugal and is prohibited or discouraged in some states of the United States.
Rise to popularity
The increasingly common charming photographs of popular actresses and models on both sides of the Atlantic have largely made the bikini mainstream. Many characters in the movie wearing a bikini are also popular with the public, and the promotion of the film attracts more attention to the bikini. Bikini has finally caught on. In 1988, the bikini had become the most popular swimsuit worldwide.
In 1988, the bikini had become the most popular swimsuit worldwide. By the early 2000s, the bikini had become an $811 million annual business and had propelled derivative services industries such as bikini hair removal and tanning. By 2017, the global swimsuit market was worth $18.5 billion, at a compound annual growth rate of 6.2%.
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